The project expresses my call, as someone who represents my generation in a request to identify the truth and publish it. Misrepresentation is a mask that expresses what seems to be 'truth' but inside we know that the reality is far from that. The culture we adopt and the desire to 'be fine' expressed in small steps such as the automatic response to the question "How are you?" = "Everything is fine, everything is great".
When in fact it is not so fine. Maybe even everything is not fine, and certainly not great.
Authenticity is a philosophical-psychological concept that refers to a tendency or a subjective state in which the individual feels that he behaves and acts faithfully to his inner thoughts and feelings despite external influences.
The project deals with the question of what is authentic design and what is "beautifying" design.
The world of fashion is an aesthetic world, full of beauty. We are attracted and want to be and create beauty.
The endless pursuit of the "beautiful" false representation was the starting point for the project, the same status in front of a society that requires me to present a lie of normality, that everything is fine. As a reservist, as a student, as a business owner and a member of my family, I am required to be good, beautiful, productive, be "on it" and manage my life in accordance with the norm = "functioning".
The historical period I chose as a reference, and it also inspired me, is the 1950s in the USA.
From studying about it, I found the most accurate and extreme examples of "misrepresentations". Images of the American culture of abundance, perfectly painted and photographed, an outstanding demonstration of the fakeness After the world war. The second - seemingly economic prosperity, but in reality a life full of anxiety and fear - sweeping everything under the beautiful carpet and wearing a smile.
Perfection and idealization, which dictate how to behave and look, what is allowed and forbidden made me look at the tension between what is seen, beauty, and reality.
The social networks, and what they bring to our lives, the filter, the separation, the way in which the image reflected through them can be reshaped, makes us all cooperate with false norms.
I designed the collection inspired by the tension between the filter and the false presentation versus the truth or the honest and unadorned expression of my personal experience. Unpacking the clothes and separating their various parts, symbolizes functional pragmatism - the necessary parts versus artificial parts. The color is inspired by the movie "pleasantville" without color saturation, but as soon as you reveal the truth and give space to what we really want, the saturation becomes real.
I chose to adopt the color palette of the 1950s, an innocent pastel color in contrast to the color palette and filter of the 'here and now',
with materials drawn from the world of sports and tailoring. I relied on the dialogue between a set of rules and personal expression.
The watchers and the wearers alike are invited to examine the truth, the misrepresentation, and the personal expression.